Museo Alfa Romeo in Arese dedicates the year 2025 to one of the most distinctive and fascinating elements in the Brand's history: colour. Through an original exhibition in 12 chapters, one for each month of the year, the Museum recounts the chromatic evolution of Alfa Romeo vehicles, by tracing the stylistic trends, technological choices, and many experimentations that have made its cars truly unique.
Naturally, this exhibition would not have been complete without a dedicated merchandising to accompany the kaleidoscope of shades of the cars and objects on display. At the Alfa Romeo Store, visitors will in fact be able to purchase a limited series of T-shirts featuring the specific colour codes, their commercial names, and the Alfa model that made them famous.
To complete this chromatic experience, the final stop leads visitors to the Alfa Romeo Caffè & Bistrò, which pays tribute to the theme of the exhibition with a gastronomical journey. Each month, the restaurant will propose a risotto, created by chef Luca Seveso, whose colours will match Alfa Romeo's historical hues.
For information:
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