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An epoch-making brand. Cars with an exclusive allure that have made whole generations dream, always succeeding in playing a key role in a constantly changing world.
Essential beauty. Pure form is modelled on utility with a unique style making its cars immortal. The Alfa Romeo spirit comes to life in the lines of the best designers and car body builders.
Alfa Romeo, a racing car at heart. A legend made of men, cars, successes and technology. A history marked by moments of glory, but also by tragic episodes that teach how cruel the racetrack can be. An epic story, written on the asphalt of racetracks all over the world.
History and founders
The Museum Bookshoop features a vast array of exclusive products inspired by the history and the DNA of the Alfa Romeo brand.
A curated contemporary space for a coffee break, lunch or dinner in a unique atmosphere.
The facilities of the Alfa Romeo historical museum in Arese are the perfect venue for exclusive events. They can be used for conventions, showcases and meetings specially organised even at times that are outside the normal opening hours. It is also possible to organise guided tours, dinners, cocktail parties, personalised tours.
Dream cars by the greatest Italian designers. Eight cars, almost all of them unique models. Pure Alfa spirit. Extremely advanced shapes that have revolutionised design conventions giving new meaning to the concept of aesthetics. Creativity has rewritten the future of cars. The people who decided their lines were the great designers, able to balance form and function, art and technology: the Masters of style.
The genius of the designer and the talent of the panel beater. The shape of cars evolved, moulded by research into aerodynamics and new construction techniques, influenced by a typically Italian taste and elegance. This was the time of the Touring Superleggera (Super Light), the highest expression of an age and the starting point for subsequent ages.
State-of-the-art technology and fabulous lines. Very few cars - like the Giulietta - have had prestige in society, as well as a decisive role in the history of the company. This section describes the origin, the designs and the models of a style masterpiece that turned Alfa Romeo into a great industry and became a dream car for generations of drivers.
The sensational innovation of the saloon car, the elegance of the GT, the victories of the GTA and the timeless glamour of the Duetto open sports car. The distinctiveness of the Giulia led to a range of models that are almost synonymous with Alfa Romeo.
Films, fashion, society. Alfa Romeo has always taken a leading role amongst the cars of the whole world. Glamour, elegance and its racing heart have made the difference. The brand has been chosen countless times by film directors and advertising people to give prestige and context to their work. Often it has played the star role, sometimes it has co-starred and only rarely has it appeared just as an extra.
